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Set2Score • 19h
𝗢𝗻𝗹𝘆𝗳𝗮𝗻𝘀 𝗯𝗲𝗮𝘁𝘀 𝗡𝗩𝗜𝗗𝗜𝗔 !! OnlyFans is a direct-to-consumer subscription platform where creators sell gated content and get paid directly by fans. Revenue comes from subscriptions, tips, PPV messages, custom requests, bundles and live sessions. Platform keeps ~20% fee; creators keep ~80%. There is no in-platform discovery — growth depends on traffic from Twitter/X, Reddit, TikTok, Snapchat etc. Business depends on exclusivity, intimacy and retention rather than follower count. Niche positioning and teaser marketing are critical for conversion. Most creators set low subscription price but earn high via PPV and custom upsells. Retention tactics include discounts, bundles, timed drops, live chats and daily DM replies. Collaboration with other creators accelerates audience growth. Daily engagement and consistency are required to maintain earnings. Privacy, identity exposure, platform rule changes and mental-health strain are key risks. ~3.5M creators and ~305M registered accounts exist on the platform (recent estimates). Fans spent ~US$6.6B on the platform in 2023; OnlyFans revenue ~US$1.3–1.4B. Average creator income is ~US$150–180/month, while top 0.1% earn ~US$146k/month. ~20% of spending comes from a small set of “whale” fans. Total payment volume processed in 2024 was ~US$7.2B.


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