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How Volkswagen Made 50,000 Competitor Mechanics Apply for Their Jobs So The story dates back to 2011 when Volkswagen was looking to hire 1,000 mechanics in France. The problem? The top talent was already working for competitor companies, and there

So I found 2 interns for a company, Both were in college. One was from Delhi University, second one was from neersa monji. Both were hired in a good position in the company , and then later both the interns started dating each other after 15 days o

The year was 2022 and Volkswagen was in desparate need of highly skilled mechanics but there was a problem - all the skilled mechanics were already working with competition and increasing the package to attract them won't doanything much. That's wh

Mukesh Ambani's Jio isn't streaming IPL for free, Infact Jio made more than 3,300 crores in revenue. Jio used a famous business strategy called as loss leader strategy Loss leader strategy is where a product is sold at a low price or for no pric

The Illusion of Choice: A Hidden Business Trick Yesterday, I stumbled upon something curious while shopping with my mom. Among the rows of detergents, two brands stood out—Ariel and Tide. Their bottles were identical in shape, only their colors and

Navi Group has announced that Sachin Bansal, the founder and current CEO of both Navi Technologies Limited and Navi Finserv Limited, will step down as chief executive and transition to the role of Executive Chairman. In his place, the company has ap

In 2016, a German journalist Bastian Obermayer has published 11.5M documents online. These documents contained details about financial tax evasion and money laundering of the VIPs and VVIPs. This list contained the names of 11 world leaders, politic

The Cheetos Museum ” WEIRD Marketing Strategy #9 In the year 2016, Cheetos announced its “Win What You See” campaign, which rewards consumers for buying its infamous cheesy snacks by matching the shapes they find in their snack bag with a prize ins

Question for Content Marketers. As a dealership that specializes in selling products from a specific brand (e.g., Chevrolet), we understand that the buying journey involves two key decisions: first, the customer chooses the brand of the car, and th

Case Study: How Volkswagen Redefined Advertising Forever 🚗✨ Volkswagen didn’t just sell cars—they rewrote advertising rules. Here’s how they turned bold ideas into timeless campaigns: 1. "Think Small" (1960s) Challenge: Sell a tiny car in a market