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Siddharth K Nair

Thatmoonemojiguy ๐ŸŒย โ€ขย 2m

How a โ‚น5 Pencil Powers a โ‚น1,480 Crore Revenue Machine๐Ÿคฏ A pencil costs just โ‚น5. But behind that tiny price tag lies a massive business story. Meet Hindustan Pencils Pvt. Ltd., the maker of Nataraj and Apsaraโ€”brands every Indian student has used. From schools to sketchbooks, their reach is unmatched. The numbers? Over 8.5 million pencils made every single day. Thatโ€™s more than 3 billion pencils a year! And it's not just pencils. They also churn out erasers, sharpeners, pens, and scalesโ€”millions of them daily. The result? A staggering โ‚น1,480 crore in annual revenue. They've cracked the market with smart strategy: Nataraj for the masses, Apsara for premium users. Both thrive under one roof. Their products are in 50+ countries, and they control 45% of Indiaโ€™s pencil market. So next time you see a humble โ‚น5 pencil, rememberโ€”itโ€™s part of a billion-rupee engine that's writing one of Indiaโ€™s biggest business success stories. for more such content follow Thatmoonemojiguy ๐ŸŒ๐Ÿ‘‘

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