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Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 2m
How a โน5 Pencil Powers a โน1,480 Crore Revenue Machine๐คฏ A pencil costs just โน5. But behind that tiny price tag lies a massive business story. Meet Hindustan Pencils Pvt. Ltd., the maker of Nataraj and Apsaraโbrands every Indian student has used. From schools to sketchbooks, their reach is unmatched. The numbers? Over 8.5 million pencils made every single day. Thatโs more than 3 billion pencils a year! And it's not just pencils. They also churn out erasers, sharpeners, pens, and scalesโmillions of them daily. The result? A staggering โน1,480 crore in annual revenue. They've cracked the market with smart strategy: Nataraj for the masses, Apsara for premium users. Both thrive under one roof. Their products are in 50+ countries, and they control 45% of Indiaโs pencil market. So next time you see a humble โน5 pencil, rememberโitโs part of a billion-rupee engine that's writing one of Indiaโs biggest business success stories. for more such content follow Thatmoonemojiguy ๐๐
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