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Siddharth K Nair

Thatmoonemojiguy 🌝 • 5m

How a ₹5 Pencil Powers a ₹1,480 Crore Revenue Machine🤯 A pencil costs just ₹5. But behind that tiny price tag lies a massive business story. Meet Hindustan Pencils Pvt. Ltd., the maker of Nataraj and Apsara—brands every Indian student has used. From schools to sketchbooks, their reach is unmatched. The numbers? Over 8.5 million pencils made every single day. That’s more than 3 billion pencils a year! And it's not just pencils. They also churn out erasers, sharpeners, pens, and scales—millions of them daily. The result? A staggering ₹1,480 crore in annual revenue. They've cracked the market with smart strategy: Nataraj for the masses, Apsara for premium users. Both thrive under one roof. Their products are in 50+ countries, and they control 45% of India’s pencil market. So next time you see a humble ₹5 pencil, remember—it’s part of a billion-rupee engine that's writing one of India’s biggest business success stories. for more such content follow Thatmoonemojiguy 🌝👑

4 Replies

Replies (4)

Greg

👤 • 5m

hated natraj. Apsara was a vibe

1 Reply

Tarun Suthar
•

The Institute of Chartered Accountants of India • 5m

Do you know why companies launch competitive brands? i.e Natraj and apsara

1 Reply

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