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Siddharth K Nair
Thatmoonemojiguy 🌝 • 3m
The Illusion of Choice: A Hidden Business Trick Yesterday, I stumbled upon something curious while shopping with my mom. Among the rows of detergents, two brands stood out—Ariel and Tide. Their bottles were identical in shape, only their colors and branding set them apart. Curious, I checked the label and—surprise!—both are owned by Procter & Gamble. So, were they really competing? Not at all. This is a classic strategy where big companies create "rival" brands to target different customers. Ariel feels premium, Tide is budget-friendly, but no matter which one you choose, the profit goes to the same hands. It’s not just detergents—Volkswagen owns Audi and Skoda, Coca-Cola owns both Coke and Thums Up, and even "rival" fashion brands often share a parent company. The illusion of choice is everywhere. So, next time you pick between two brands, ask yourself: Am I really choosing, or is someone choosing for me? 🌝
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