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Is influencer marketing good? Or should I start collaborative marketing? Influencer marketing: In influencer marketing, brands collaborate or pay influencers for promotion. Collaborative marketing: In collaborative marketing, brands collaborate wit

India-Pakistan World Cup ad slot is selling for 4lakh per second.😬 Do you think it's worth it for brands? And why do brands pay so much for such sort period?

This is a question for a women. Girls what you think how much do you spend a year for beauty and wellness services? Just curious to know.

From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

National Startup Day was started by PM Narendra Modi on 16 January 2016. Till 2015, there were 450 startups in the country, whose number has increased to 1.57 lakh today. Currently there are 118 unicorn startups in the country. Startups have provide

Why are Indian founders not excited about B2B startups. Everyone is either into AI or chatbots in B2B or else building apps and brands. Specially so much investment flowing into D2C brands that it makes me laugh. Boring B2B business generate so much