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I think all three should do for upgrade but before have to create a community which brings the awareness. And don't get ne wrong but once awareness is built, you can play a fear game aruund them like colgate did and he got fast mover advantage as well. In india there still a lack in awareness about mental health. As a community should urge to government to add this in syllabus of 8th standard children. Then some brand can take advantage of mass fear marketing with the polite way intereacting with patients after catching them. That's matter alot I guess.
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