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Building disruptive, venture scalable business models in mental health is the most unsexy thing ever. 1/ Stigma. 2/ Lack of awareness. 3/ Hesitation to be open. 4/ Privacy concerns. 5/ Retention is easy, acquisition is a challenge. And customer LTV

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Kishan Kabra

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Guava Trees Softech Pvt ‱ 1y

I think all three should do for upgrade but before have to create a community which brings the awareness. And don't get ne wrong but once awareness is built, you can play a fear game aruund them like colgate did and he got fast mover advantage as well. In india there still a lack in awareness about mental health. As a community should urge to government to add this in syllabus of 8th standard children. Then some brand can take advantage of mass fear marketing with the polite way intereacting with patients after catching them. That's matter alot I guess.

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