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Post on Medial

Bhavya Ranpara

Stealth • 7m

Building disruptive, venture scalable business models in mental health is the most unsexy thing ever. 1/ Stigma. 2/ Lack of awareness. 3/ Hesitation to be open. 4/ Privacy concerns. 5/ Retention is easy, acquisition is a challenge. And customer LTV might not justify the costs. 6/ Have to add other offerings say - health, fitness, nutrition. Brings branding challenges as the ones who need this the most might want exclusive representation. 7/ To go B2C/ B2B2C / B2B or a mix of everything? Ensuring inclusivity? A good solution I see is to build filtered, anonymous micro communities with a designated moderator. /Question then is - what can these communities achieve to make it worth the business's time and efforts to ensure - 1/ New signups, 2/ Recurring Revenue, 3/ New streamsof income?

1 replies4 likes

Replies (1)

Kishan Kabra
•

Guava Trees Softech Pvt • 7m

I think all three should do for upgrade but before have to create a community which brings the awareness. And don't get ne wrong but once awareness is built, you can play a fear game aruund them like colgate did and he got fast mover advantage as well. In india there still a lack in awareness about mental health. As a community should urge to government to add this in syllabus of 8th standard children. Then some brand can take advantage of mass fear marketing with the polite way intereacting with patients after catching them. That's matter alot I guess.

0 replies

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