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𝗛𝗼𝘄 𝗙𝗿𝗲𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗛𝗲𝗹𝗽𝗲𝗱 𝗘𝗱𝘂𝗰𝗮𝘁𝗼𝗿𝘀 𝗕𝘂𝗶𝗹𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗖𝗮𝗿𝗲𝗲𝗿𝘀 ? 1. Start with Free Value Content Teach core subjects (like JEE/NEET/Boards) through YouTube videos. Use a whiteboard or digital screen—simple setup is enough. Focus on clarity, concept explanation, and motivation. 2. Be Consistent & Build Trust Upload regularly (3–5 times/week). Interact with students in comments or live streams. Deliver results — students start scoring better and spread the word. 3. Use Social Media to Stay Connected Create an Instagram and Telegram group for daily updates, notes, and quizzes. Build a community feeling where students feel supported. 4. Create Structured Courses Once you have loyal followers, launch your paid courses. Use platforms like Teachable, Graphy, or your own app. Offer affordable pricing (₹500–₹5,000) with full syllabus coverage. 5. Build a Brand Identity Name your platform (e.g., Apni Kaksha, Physics Wallah). Use logo, intro music, and consistent thumbnails to look professional. 6. Hire & Scale Hire other good teachers to expand subjects (Bio, Math, English, etc.). Get editors, content planners, and tech team. Start offline centers or expand app features. 7. Keep Reinventing Launch new courses (UPSC, GATE, CUET, etc.) Add mock tests, AI-based analysis, app-based doubt solving Partner with colleges or scholarship programs Some of the examples are : 1. Aman Dhattarwal Platform: YouTube (Channel: Aman Dhattarwal) Started: With motivational and JEE/Board exam preparation videos. Now: Founder of Apni Kaksha and Apni Academy (online learning platforms) Covers topics from 9th-12th, JEE, soft skills, career guidance Built a full educational ecosystem from YouTube traction Estimated Net Worth: ₹20–25 Cr Uses multiple channels and Instagram for student engagement 2. Alakh Pandey (Physics Wallah) Platform: YouTube (Channel: Physics Wallah) Started: Teaching Physics and Chemistry for NEET & JEE in a room with a whiteboard Now: Founder & CEO of Physics Wallah EdTech Unicorn Physics Wallah is valued at $1.1 Billion+ (India’s 101st unicorn) Offers courses for NEET, JEE, UPSC, GATE, SSC, etc. App has 10M+ downloads and affordable pricing From ₹5,000/month to ₹1,000 Cr company 3. Dhruv Rathee (Educator + Awareness Creator) Platform: YouTube Started: With informative, research-based videos on science, environment, and politics Now: Created educational content series with DW (German media) Monetizes through YouTube, brand partnerships, and learning shows Expanding into courses and docu-style learning content Not a traditional coach, but influences how people learn online 4. Rajesh Kumar (Unacademy Educator – Chemistry). Platform: YouTube + Unacademy Started: Uploading Chemistry lectures on YouTube Now: One of Unacademy's top-performing educators Grew following on YouTube and then transitioned to paid platforms Built a strong personal brand through social media. Follow vishakha Jangir for more such insights.