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Prem Kumar
Communication strate... • 1y
Alakh Pandey, the founder of Physics Wallah, turned the NEET crisis into a free publicity opportunity for their company by taking a stand on behalf of NEET students against the National Testing Agency (NTA). He is quite successful in creating a new segment of legend teachers based on post-schooling and pre-college entrance exams, similar to other governmental competitive exams like Vikash Divyakrti (Dristi IAS), Awadh Ojha (Iqra IAS), and Khan sir (Khan GS Research Center). By using this tactic, Physics Wallah advances the company's position as the industry leader and wins the trust of students.
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