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How Cadbury Became India’s Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac

Title: Cadbury’s Sweetest Trick: How They Win No Matter What You Feel Ever noticed how Cadbury has a chocolate for every emotion? That’s no accident it’s marketing genius. On Valentine’s Day, singles laugh along with quirky 5 Star ads, while couples

Hi Medial family 👋 Here is Cadbury dairy milk's🍫 (1/3) super successful Marketing Campaign 🌠 ..... Kiss Me close your eyes:🙈... You might have gifted or received a Cadbury Silk from your special someone🥰 - the young, innocent love and chocola

🌟 𝟓 𝐒𝐭𝐚𝐫 is an iconic 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 brand that has captured 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐭𝐚𝐬𝐭𝐞 𝐛𝐮𝐝𝐬 𝐬𝐢𝐧𝐜𝐞 𝟏𝟗𝟔𝟑! 🍫 When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its pe

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In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction b

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How Cadbury Turned a Crisis into a Comeback: Lessons on Resilience & Comeback which every business owner can learn from. In 2003, a major crisis hit Cadbury when worms were found in Dairy Milk chocolate bars. The company said, what is our fault in