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I recently came across a few new wafer brands...reminding me of Nabati. One of the best-selling wafer brands in the world. At just ₹20 (or $0.23), it’s insanely addictive but like most wafers, not exactly the healthiest option out there. It got me

How did Ranveer Singh's SuperU become a 500 crore brand while others failed? Anushka had Nush. Virat had Wrong. Shahid had Skult. Deepika had 82° East. All had reach. All had money. All had fans. Yet all failed. But Ranveer Singh launched a pr

Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in

Hello Everyone, This is for idea validation and strategy suggestions: We are selling customised personal touch homemade ch We specialize in customized, homemade chocolate gift packs, offering a personal touch for special occasions. Since 2020, our

KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy 🍫 At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlé made a smart move by positioning KitKat as a premium product with

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗯𝗶𝗴 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗹𝗶𝗸𝗲 𝗟𝗮𝘆’𝘀? It's Balaji wafers. Founded in 1974 by brothers Chandubhai, Bhikhu bhai, and Kanubhai Virani, who initially managed a canteen at Astron Cinema in R

Brilliant Ideas That Didn't Work Out Why not swap your electric car's battery instead of charging it? Well, That's what a 2007 American startup called "Better Place" did! In electric cars, batteries are fixed and can't be removed. So, Better Plac

The $400 Million Juicer that Squeezed Nothing. (Saturday Startup Story Nugget Part- 4) In 2013, a startup named Juicero emerged with a bold vision to revolutionize the juicing industry. The company raised over $100 million in funding from prominent

I got selected as a core member of the Under 25 Club on 10th October. I was one of the youngest, surrounded by seniors. Our first event on 30th October went great. Treasure Hunt, Games, and a fresh start. Then came the big announcement, “The Under 2

How did Pulse become a 350 CR brand with NO marketing? 1. In 2015, DS Group, known for Rajnigandha and Pass Pass, saw an opportunity in India’s ₹8,000 crore candy market. Instead of another sweet candy, they launched Pulse, a tangy raw mango candy