Startup as a dream • 1m
How did Ranveer Singh's SuperU become a 500 crore brand while others failed? Anushka had Nush. Virat had Wrong. Shahid had Skult. Deepika had 82° East. All had reach. All had money. All had fans. Yet all failed. But Ranveer Singh launched a protein wafer called SuperU and sold products worth Rs 1.5 crore in 48 hours. Blinkit and Zepto are still showing "Sold Out". How? Because it's not just another celebrity brand. It's a business built like a startup. Who's behind it? Nikunj Biyani, nephew of Big Bazaar founder Kishore Biyani. With the backing of Think9, they are investing Rs 40-50 crore to build a 500 crore brand in 5 years. Ranveer owns 50% of the company. Not just the face. He is involved in naming, designing, testing, everything. It's not influence. It's ownership. And the category? Not just "healthy snacks". Not just "protein". He dug deeper - what is the most craved junk food that no one has eaten yet? Answer: Wafers. Everyone ate protein bars. He created India's first protein wafer. Target your cravings, not your gym goals. This is how category creation happens. Learn : Be the founder, not the brand face. Don't follow market trends - find blind spots. Add depth to distribution, not just advertising. This is how celebrity + product-market fit + timing becomes a case study.
Founder at Revault: ... • 6m
I recently came across a few new wafer brands...reminding me of Nabati. One of the best-selling wafer brands in the world. At just ₹20 (or $0.23), it’s insanely addictive but like most wafers, not exactly the healthiest option out there. It got me
See MoreStart now what you j... • 2m
How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the ₹6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If
See MoreI'm just a normal gu... • 6m
In 1982, Chandubhai Virani, the 60-year-old founder and chairman of Balaji Wafers Private Limited, began creating potato wafers with a little investment of Rs 10,000 in a shed built in his backyard. He subsequently went on to develop a firm with
See MoreMy mind to me a king... • 5m
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi
See MoreRisk Nahi Toh Dreams... • 14d
I want to make a high protein drink that is not just for gym goers but also for everyone in the family to take care of the daily protein intake which will contain zero sugar zero fat zero carbs etc etc and will be containing around 20-25 grams of pro
See MoreRisk Nahi Toh Dreams... • 14d
thought of building in drink brand that will cost approximately 70 rupees Indian currency which will deliver the consumer 20 gram of approximate protein Plus it just one be won't be limited to gym goers but to all the people respective of the gender
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