Startup as a dreamย โขย 4m
How did Ranveer Singh's SuperU become a 500 crore brand while others failed? Anushka had Nush. Virat had Wrong. Shahid had Skult. Deepika had 82ยฐ East. All had reach. All had money. All had fans. Yet all failed. But Ranveer Singh launched a protein wafer called SuperU and sold products worth Rs 1.5 crore in 48 hours. Blinkit and Zepto are still showing "Sold Out". How? Because it's not just another celebrity brand. It's a business built like a startup. Who's behind it? Nikunj Biyani, nephew of Big Bazaar founder Kishore Biyani. With the backing of Think9, they are investing Rs 40-50 crore to build a 500 crore brand in 5 years. Ranveer owns 50% of the company. Not just the face. He is involved in naming, designing, testing, everything. It's not influence. It's ownership. And the category? Not just "healthy snacks". Not just "protein". He dug deeper - what is the most craved junk food that no one has eaten yet? Answer: Wafers. Everyone ate protein bars. He created India's first protein wafer. Target your cravings, not your gym goals. This is how category creation happens. Learn : Be the founder, not the brand face. Don't follow market trends - find blind spots. Add depth to distribution, not just advertising. This is how celebrity + product-market fit + timing becomes a case study.
Founder at Revault: ...ย โขย 8m
I recently came across a few new wafer brands...reminding me of Nabati. One of the best-selling wafer brands in the world. At just โน20 (or $0.23), itโs insanely addictive but like most wafers, not exactly the healthiest option out there. It got me
See MoreStart now what you j...ย โขย 5m
How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the โน6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If
See MoreI'm just a normal gu...ย โขย 9m
In 1982, Chandubhai Virani, the 60-year-old founder and chairman of Balaji Wafers Private Limited, began creating potato wafers with a little investment of Rs 10,000 in a shed built in his backyard. He subsequently went on to develop a firm with
See Moreย โขย
Medialย โขย 8m
Struggling celebrity brands: Virat Kohli's WROGN: Revenue dropped from 344.3 crore to โน243.75 crore in FY24. Deepika Padukone's 82ยฐE: Reported a loss of โน25.1 crore with Revenue of โน22.82 crore in first nine months of FY24. Salman Khan: Being Huma
See Moreย โขย
Medialย โขย 8m
Exceptions to struggling celebrity brands: Kay Beauty (Katrina Kaif): 62% expected growth rate, currently Third most searched brand on Nykaa. HRX (Hrithik Roshan): Crossed โน1,000 crore revenue with 5x growth. Ed-a-Mamma (Alia Bhatt): 4x revenue in
See MoreMy mind to me a king...ย โขย 7m
Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" โ Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" โ Focuses on fitness influencers (e.g., CrossFi
See MoreRisk Nahi Toh Dreams...ย โขย 3m
I want to make a high protein drink that is not just for gym goers but also for everyone in the family to take care of the daily protein intake which will contain zero sugar zero fat zero carbs etc etc and will be containing around 20-25 grams of pro
See MoreFiguring Outย โขย 1y
Ever wondered what Branding really is? Well, it's not just your logo, tagline, or ads. It's what your customers or anyone thinks about your brand. It's your brand's reputation. Check out this short video that explains what Brand actually is better
See MoreRisk Nahi Toh Dreams...ย โขย 3m
thought of building in drink brand that will cost approximately 70 rupees Indian currency which will deliver the consumer 20 gram of approximate protein Plus it just one be won't be limited to gym goers but to all the people respective of the gender
See MoreDownload the medial app to read full posts, comements and news.