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In 1982, Chandubhai Virani, the 60-year-old founder and chairman of Balaji Wafers Private Limited, began creating potato wafers with a little investment of Rs 10,000 in a shed built in his backyard. He subsequently went on to develop a firm with

Fast Food is Evolving—Are You Ready for the Shift? The fast-food industry is on the brink of a major transformation. Consumers aren’t just looking for convenience anymore—they want healthier alternatives that still satisfy their cravings. With a gr

How startups really work: 1. Spot a problem and make a solution. 2. Sell it, grow it, and make everyone think it’s the next big thing. 3. Build a monopoly and stop caring about the problem. 4. Someone else starts a new startup to fix the mess you

In this case, Dilip has invested in a brand called superyou producing protien wafers. The bars taste awful, contain extremely high dosage of saturated fats and are high on chemicals that can increase blood sugar. Despite that the guy says don’t be a

The sugar-free chocolate business in India is rapidly gaining popularity as consumers become more health-conscious and seek alternatives to traditional sugary treats. With the growing awareness of diabetes, obesity, and other lifestyle diseases, suga

How did Ranveer Singh's SuperU become a 500 crore brand while others failed? Anushka had Nush. Virat had Wrong. Shahid had Skult. Deepika had 82° East. All had reach. All had money. All had fans. Yet all failed. But Ranveer Singh launched a pr

In the previous post, I talked about the expanding market size of a product - SUCCESS. Continuing the same post, I have a thesis that money would become secondary for everyone. People will be less aspirational about money in future compared to today

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗯𝗶𝗴 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗹𝗶𝗸𝗲 𝗟𝗮𝘆’𝘀? It's Balaji wafers. Founded in 1974 by brothers Chandubhai, Bhikhu bhai, and Kanubhai Virani, who initially managed a canteen at Astron Cinema in R

“Speak to Who They Want to Be: The Power of Future-Self Targeting” Future-self targeting is a powerful psychological strategy where marketers speak directly to the person the customer wants to become, not who they are today. People are motivated b