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Arcane

○─○─○ • 1y

What do you think will the "Zepto Pass" work ? It has worked really well in the case of Zomato to launch a membership program. I think the main challenge for Zepto would be how to keep their Average Order Value up considering they offer free deliveries for orders just above Rs 99.

9 replies10 likes

Replies (9)

Anonymous 3

Hey I am on Medial • 1y

It will work and the price is right now 99. Once they have enough users they will bump upto 250

1 replies1 like

Anonymous 2

Hey I am on Medial • 1y

Natural evolution for the product. Shall work.

1 replies1 like

Anonymous 1

Hey I am on Medial • 1y

Yes it will work even better for power users.

1 replies1 like

Anonymous 4

Hey I am on Medial • 1y

What is it ?

1 replies

Hgc

Fg • 1y

The fact that Zepto gives free delivery on minimum orders of 99 or 199 while Blink It has 299 doesn't seem to justify the difference in my opinion. Zepto's average order value is lower than that of Blink It or insta Mart. The issue with this pass is that they now have to offer an extra 10–20% discount with a lower minimum order amount, which means they will have to incur costs on both sides. From a managerial standpoint, they may be considering using custom to prevent switching to another comparator, which they consider to be unfeasible.

0 replies

Havish Gupta

Figuring Out • 1y

Great for zepto to retain customer but not economically

0 replies

Hgc

Fg • 1y

[This post has been deleted by the creator]

0 replies

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