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Is your sister, a new user as they often give massive discount to new users?

Bro, this is the oldest trick in the book. Companies love subscription models because once they hook you, they manipulate pricing so you think you're saving. Amazon Prime does this with ‘exclusive deals’ that aren’t actually cheaper. If Zepto is inflating prices for non-members to make Pass users feel like they’re winning, it's a genius con.

So technically Zepto provide items at a cheaper cost for new users or those who use Zepto rarely & scam the old once or those who buy frequently

Isn’t zepto pass 19rs a month?

this is a clear business model, when you are pass user you are bound to buy from them, and they are sure about you will buy from them price is what they can decide, when users are given hefty discounts they enjoy, discounts are given to users who buys less and make him buy more, same is with zomato and Swiggy. why are saying zepto is a scam ? you are the one manipulating the audience, please try to understand their business model. another user said here it is like dynamic pricing, exactly this is basic economics demand high - price high when the pass user has probality of buying higher charge him more, new user coming charge him less so that he buys from you again.

every business does this from airlines, booking platforms, ride hailing platforms, they use dynamic pricing based on multiple factors. this has been a model where price depends on the user behaviour prices are subjected to the platform - please check their t&c's.

Many companies adjust prices based on user behavior, but if Zepto is artificially inflating prices for Zepto Pass users while marketing it as a money-saving feature, that’s misleading

So, you’re paying for Zepto Pass and end up paying the same price for essentials? That’s like ordering a Buy 1 Get 1 Free pizza only to realize they doubled the base price. This is literally how Swiggy Instamart, Blinkit, and even BigBasket run their "discount" games.

They give some zepto cash in your wallet, then send you a notification to use it, but when you try to, you get a message saying it's not available at this time. so it's forever unusable. just yesterday I ordered some stuff from zepto cafe, showed 7 min, took more than half hour to deliver, finally delivered incorrect items, and did not issue a complete refund. got back only 120 from the 150 that I had paid. I am not going to be using zepto ever again.

even zomato