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Akshat kumar Jain

Stealth • 3m

Zepto Expands with New ‘SuperSaver’ Service: Aiming to Win the Quick Commerce Race Zepto, known for its 10-minute grocery deliveries, is now expanding its offerings with the launch of SuperSaver. This new service, currently available in Bengaluru, targets bulk buyers and budget-conscious shoppers, offering competitive pricing and waiving delivery charges on orders over INR 1000. Although SuperSaver's delivery time is slightly longer (20-30 minutes), it’s designed to accommodate larger grocery top-ups, attracting customers looking for affordability over speed. Zepto’s move is seen as a strategic response to Blinkit, the quick commerce leader with an AOV of INR 625. While Blinkit focuses on premium products, Zepto is carving out its niche by appealing to a broader market with its lower prices. Additionally, Zepto has introduced a promotional offer for its membership pass, which removes delivery fees on orders over INR 100. The membership is now available for just INR 1

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