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How Family Branding Builds Trust Across Multiple Products Some brands feel like part of a family — and that’s no accident. Family branding turns individual products into trusted companions under one parent brand. This strategy builds loyalty, reduce

Established startups looking to scale with marketing investments, let's connect! With 80% market share across India and partnerships with renowned brands like D Mart, Zudio, Tata, McDonald's, Pizza Hut, Croma, and Vijay Sales, we can help amplify you

Should Jewelry Brands Use Pop-Ups and Offers on Their Website? Pros and Cons In the competitive world of online jewelry sales, grabbing a visitor’s attention quickly is crucial. One popular tactic is using pop-ups and limited-time offers to drive eng

Is influencer marketing good? Or should I start collaborative marketing? Influencer marketing: In influencer marketing, brands collaborate or pay influencers for promotion. Collaborative marketing: In collaborative marketing, brands collaborate wit

How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:

"McDonald’s Scent-sational Marketing" McDonald’s is innovating in advertising with a game-changing strategy in the Netherlands, using billboards that emit the scent of their famous french fries and burgers. These aren’t ordinary billboards; they st

Being an influencer is fairly useless in India. You can get views but you cannot sell products / drive sales in India. Influencers, including myself, do one time brand deals because the brands very quickly realise the futility of influencer marke

Hello everyone! Day 4 of knowing about brands that failed to acquire the Indian market! BISLERI POP What's the first thing that comes to your mind after listening to Bisleri? Water right? Well now we have ideologized it as a very successful water br

Here are some facts about consumer behaviour 👉 89% of shoppers do research online before making a purchase. 👉Limited availability of a certain product can create an obsession amongst consumers. 👉A customer who has a good experience will tell

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brillian