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Aaj Ki Raat, Dhandhe Ki Baat Risk (Part-1): In Dhandha, Always Remember, Don't be a Harshad Mehta, "Risk Hai To Isq Hai", Be a Babu Rao, "Bilkul Riks Ni Lene Ka He" or say "Calculate The Risk" Almost all Dhandha have some form of uncertainty & thu

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

“From Small Yes to Big Success: How the Foot-in-the-Door Technique Closes Deals” The Foot-in-the-Door Technique is a psychological strategy where businesses start with a small request to increase the chances of agreement to a larger one later. Once

“Speak to Who They Want to Be: The Power of Future-Self Targeting” Future-self targeting is a powerful psychological strategy where marketers speak directly to the person the customer wants to become, not who they are today. People are motivated b

Right now in India, COVID-19 cases are rising slowly, with about 1,000 active cases nationwide—Kerala, Maharashtra, and Tamil Nadu are seeing the most. Most new cases are mild, and health officials say there’s no reason to panic, but they are keeping

Why Looking at Your Portfolio Too Often Feels Like "a Losing Game" Ever feel like you're always losing money in the stock market, even when the news says markets are up? It’s not your imagination — it’s Myopic Loss Aversion. It’s the idea that whe

This airline sold tickets for just 10 euro and charged for almost everything else. But instead of failing, it became Europe’s most profitable airline. Here’s how Ryanair turned extreme cost-cutting into a billion-euro success story: Ryanair change

Some finance influencers have become so desperate for engagement these days that they'll say almost anything. I came across a video where a guy was acting like it's the end of the world urging people to hoard cash, sell their gold, and make other ext

Taxellence AI: Redefining Tax with Intelligent Human Augmentation Taxellence AI isn't just another tax software; it's a paradigm shift in how we approach tax and finance. We're introducing disruptive features poised to reshape the tax-tech and fint