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ALWAYS SAY LESS THAN NECESSARY When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish. KEYS TO POWER Power is in many ways a game of appearances, and when you say less than necessary, you inevitably appear greater and more powerful than you are Your silence will make other people uncomfortable. Humans are machines of interpretation and explanation; they have to know what you are thinking. When you carefully control what you reveal, they cannot pierce your intentions or your meaning.