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“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1Lhb3QcIPefOPk8YzjQ9zBJlalxWqP6kE/view?usp=drivesdk 🔥 The Art of Thinking Clearly 🔥 🚀 20 Lessons 👉 ✨ Rolf Dobelli ✨ 1. What is Co

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

I recently came across some Cognitive Biases that are quite interesting, which can help self-assessment. What basically ae these biases? Cognitive Biases are the errors in our thinking, which are done to make decisions quicker and less painful for

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/18xOMsRbe8b4vP3zYKobcbsDj4FWlRcMi/view?usp=drivesdk 🔥 Thinking, Fast and Slow 🔥 🚀 20 Lessons By 👉 ✨ Daniel Kahneman ✨ 1. Two System

we don't evaluate things in isolation-we judge value by comparison rather than by an absolute standard. Why Does This Happen? 1. Relativity Bias - We compare options rather than assessing their true worth. A 1000 pen might seem expensive, but if pl

day 1 - THE HALO EFFECT The Halo Effect is a type of cognitive bias where our overall impression of a person influences how we feel and think about their character or abilities. Here's a simple way to understand it: Imagine you meet someone who lo

Your Biggest Blind Spot? Why Confirmation Bias Kills Startups 💡 How Seeing Only What You Want to See Sabotages Your Business Reality 🤔 What is Confirmation Bias, Simply Put? (For Founders) It's the mental shortcut where you unconsciously favour

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DBA Lessons for Founders - Business Continuity Management (BCM) Your growth strategy is solid 🚀, but what happens when a key supplier goes dark overnight? Or a power outage shuts down your operations for 48 hours? 🔌 In today's world, unexpected d