OURI: Choises, Not T...ย โขย 3m
Skincare does come with high CAC and return risks, but thatโs usually because brands scale too fast without emotional connection or clear positioning. Most jump into mass market noise with too many SKU's and vague promises. Iโm starting lean with one product, direct feedback loops and a clear customer segment. That keeps CAC low, returns minimal, and stock tight. People donโt forget skincare brands that feel personal. This category lives on the skin, in the mirror and inside daily habits. If the product creates trust and emotional recall, it builds long-term retention. I'm not chasing everyone I'm building something unforgettable for someone specific. A cult with people first and content to connect.
Founder | Building a...ย โขย 3m
Hello, I'm building a D2C skincare brand designed specifically for Indian skin, native ingredients with dermatology-backed actives. Weโre currently at the idea + formulation stage If you're an investor passionate about: Consumer brands with a cul
See MoreWill become a inspir...ย โขย 4m
โFeel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyaltyโ Emotional contagion is the phenomenon where people โcatchโ emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j
See MoreMy mind to me a king...ย โขย 8m
Advertisingโs Role in Turning Low-Involvement Products into Big Brands ๐ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg
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Neosapienย โขย 4m
We are now live with Ask Neo V2. It now leverages full user context and relationship graph to support in - a) Decision Making, b) Recall and c) Emotional Intelligence. First of itโs kind - Neo can now cite specific memories to give you the most rele
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In God We Trust, The...ย โขย 5m
How ๐งดMinimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem โ Indian skincare was dominated by marketing fluff & fairness myths No in
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My mind to me a king...ย โขย 8m
The Role of Advertising in Turning Low-Involvement Products into Big Brands ๐ Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str
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