OURI: Choises, Not T... • 1m
Skincare does come with high CAC and return risks, but that’s usually because brands scale too fast without emotional connection or clear positioning. Most jump into mass market noise with too many SKU's and vague promises. I’m starting lean with one product, direct feedback loops and a clear customer segment. That keeps CAC low, returns minimal, and stock tight. People don’t forget skincare brands that feel personal. This category lives on the skin, in the mirror and inside daily habits. If the product creates trust and emotional recall, it builds long-term retention. I'm not chasing everyone I'm building something unforgettable for someone specific. A cult with people first and content to connect.
Will become a inspir... • 3m
“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan
See MoreFounder, Builder, Ob... • 2m
🧠 Rethinking Skincare: Is It Just a Product... or Can It Be a Journey? 🔍 Here’s what I've observed from the market and maybe you feel the same: 🧪 Brands that give strong products often lack identity or emotional image it doesn't feel like a rea
See MoreIn God We Trust, The... • 3m
How 🧴Minimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem ❌ Indian skincare was dominated by marketing fluff & fairness myths No in
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