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Thujori Phesao

OURI: Choises, Not T... • 2m

Skincare does come with high CAC and return risks, but that’s usually because brands scale too fast without emotional connection or clear positioning. Most jump into mass market noise with too many SKU's and vague promises. I’m starting lean with one product, direct feedback loops and a clear customer segment. That keeps CAC low, returns minimal, and stock tight. People don’t forget skincare brands that feel personal. This category lives on the skin, in the mirror and inside daily habits. If the product creates trust and emotional recall, it builds long-term retention. I'm not chasing everyone I'm building something unforgettable for someone specific. A cult with people first and content to connect.

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