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Thujori Phesao

OURI: Choises, Not T...ย โ€ขย 3m

Skincare does come with high CAC and return risks, but thatโ€™s usually because brands scale too fast without emotional connection or clear positioning. Most jump into mass market noise with too many SKU's and vague promises. Iโ€™m starting lean with one product, direct feedback loops and a clear customer segment. That keeps CAC low, returns minimal, and stock tight. People donโ€™t forget skincare brands that feel personal. This category lives on the skin, in the mirror and inside daily habits. If the product creates trust and emotional recall, it builds long-term retention. I'm not chasing everyone I'm building something unforgettable for someone specific. A cult with people first and content to connect.

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I'm curious, anyone with a skincare brand here?

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