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Brocode became one of India's hottest beer brands. But here's the crazy part. They don't even sell beer. Brocode sells wine disguised as beer and the reason why they do it is pure evil genius. Everyone orders Brocode thinking it's beer. That's ex

If your business is performing well, forget fundraising. Here’s the thing: Venture Capital is not looking for good to great companies. They're looking for outliers. We're talking: → 100x–1000x potential → Category creators → Can this become a mo

What matters most for a startup? 1. At Early Stage: The co-founder matter most. A strong, aligned team with complementary skills can take an idea from concept to execution. Technical skills can be learned, but trust, emotional intelligence, and res

ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian b

New Users are in! Now Let’s Talk Activation Metrics. The marketing team did an incredible job bringing in new users—great! But now, it's time to shift focus to activation. But first, let's clear up a common confusion between adoption and activation

Diversification The Tale of Maya’s Golden Basket Maya lived in a village known for its unpredictable weather. She inherited a large piece of land and decided to use it wisely. One day, the village elder shared a piece of advice: “Never put all your

🐍 Day 9: The Amazing Story of Zoho – How a Missed Flight Changed Everything! 🐍 Most people think of tech companies like Google, but Zoho's story is truly one-of-a-kind. It's almost unbelievable! ✈️ It All Started with a Missed Flight… Imagine this:

when a tech business needs sales executives or any human effort to acquire a user, margins shrink to a certain extent - conversions could improve a little but quality, miss-selling opportunities, and average response time increases You are in a disa

As entrepreneurs, we’ve all worked with a lot of Soham Parekhs. They begin okay, and then you find out that they’ve been working at 4 places, just because you weren’t that horrible, Hari Sadhu type annoying micromanaging boss. And then when the leve