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Ambar Bhusari

Stealth • 2m

New Users are in! Now Let’s Talk Activation Metrics. The marketing team did an incredible job bringing in new users—great! But now, it's time to shift focus to activation. But first, let's clear up a common confusion between adoption and activation metrics. Both terms come up often, but here’s the key difference: Adoption: Measures how many new users adopt a feature within a specific time frame. Activation: Measures how many users (both new and existing) adopt a feature or product, regardless of whether they're new to the platform. Why does activation matter? Because a user may join your product, but if they don’t experience value quickly, they may never return. You’ve probably experienced this yourself—if a product doesn’t make a good impression in the first minute, you’re out, right? 😅 An activated user is someone who engages with your product enough to grasp its core value. If users drop off before this point, you’ll see retention nosedive.

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