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People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

ZOMATO is selling EXPIRED PRODUCTS ??? Today I came across this post, which reports, that during the "RAID" on Zomatos' hyper"PURE", the team get hold on products with Future "Date of Packaging". which clearly means they are tempering with dates la

Is it possible to build a B2B marketing brand that sells sustainable daily use products with their clients' branding on their products and the extra cost of using 'no plastic' products plus profit margins are recovered from the money you're gonna cha

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

💡7 Key Reasons Why Apple Matters 1. Innovation in Technology: Apple continually creates new and exciting products, such as the iPhone, iPad, and Mac, which set trends in how technology can be used every day. 2. User-Friendly Design: Their products

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin