Trideep Hazra

Led the launch of the company's Shopify website, establishing a new online sales and branding channel. Independently researched, strategized, and executed the project, including market research, pan-India expansion plans, user persona development, and user flow optimization. Key accomplishments: • Launched a user-friendly e-commerce platform on Shopify. • Conducted in-depth market research to inform product strategy and expansion plans. • Defined user personas and optimized user flow for an enhanced customer experience. • Gathered and analyzed website traffic data using Google Analytics and Microsoft Clarity to inform product and service enhancements. • Managed pre-launch activities, coordinated with cross-functional teams, developed Roadmap on Trello and engaged with stakeholders. Skills Learned: • E-commerce Platform Management (Shopify) • Market Research and Strategy • User Experience (UX) Design • Data Analysis and Interpretation • Project Management and Coordination • Cross-functional Teamwork • Google Analytics • Microsoft Clarity • Figma • Trello