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Customer Validation > MVP: 5 Reasons Why It’s Your Startup’s First Step 90% of startups fail—many because they build before validating. Here’s why talking to customers beats rushing an MVP: 1.Confirms Product-Market Fit – Avoid building what no one

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

A founder’s mistake that became the biggest validation 💍 Context: We’re building Myra - gemstone rings brand. The mistake: 60+ customers didn’t receive their rings due to logistics failures (RTO/NDR issues). The plot twist: I personally called these

Meteoto: Idea Validation and Market Presence Meteoto’s idea validation stems from its ability to address real-world pain points for car owners by consolidating multiple automotive services into a single, user-friendly platform. Our live presence in

“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

🙃So, Prime Minister Modi just put out the bat-signal: it's time to build India's very own social media super-app. We heard the call, and we've got an offer he can't refuse. Our squad will build the entire, awesome, world-beating platform. We've got

Pepper Tap, an Indian hyperlocal grocery startup, promised rapid doorstep delivery but failed because its product–market fit was weak, timing placed it against entrenched competitors, and it couldn’t scale fast enough. High customer-acquisition costs

The Post-Purchase Puzzle: How Smart Brands Ease Buyer Doubts with Psychology” Cognitive dissonance is the discomfort people feel when their actions conflict with their beliefs or values. In business, it often occurs after a purchase—customers might

“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.

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