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Customer Validation > MVP: 5 Reasons Why It’s Your Startup’s First Step 90% of startups fail—many because they build before validating. Here’s why talking to customers beats rushing an MVP: 1.Confirms Product-Market Fit – Avoid building what no one

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

Meteoto: Idea Validation and Market Presence Meteoto’s idea validation stems from its ability to address real-world pain points for car owners by consolidating multiple automotive services into a single, user-friendly platform. Our live presence in

The Post-Purchase Puzzle: How Smart Brands Ease Buyer Doubts with Psychology” Cognitive dissonance is the discomfort people feel when their actions conflict with their beliefs or values. In business, it often occurs after a purchase—customers might

“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/193ZnUO9-aAwVmh8qhcHLULfjyIMkQW_8/view?usp=drivesdk 🔥 The Profit Zone 🔥 🚀 20 Lessons 👉 ✨ By Adrian J. and David J. ✨ 1. The Profit

“Make It Memorable: How the Peak-End Rule Creates Lasting Customer Impressions” The Peak-End Rule is a psychological principle where people judge experiences largely based on how they felt at the most intense moment (the “peak”) and at the end—rathe

“Expect the Best: How the Pygmalion Effect Elevates People and Performance in Business” The Pygmalion Effect is the phenomenon where higher expectations lead to improved performance. In business, it plays a key role in team management, employee moti

Why Flipkart Struggles to Turn a Profit: Unpacking the E-commerce Giant's Challenges - Intense Competition: Competing with Amazon, Snapdeal, and other local players drives up marketing and operational costs. - High Discounts & Offers: To attract