๐งฒ Push vs Pull โ Why CRED Didnโt Chase Customers ๐ Most startups follow the default playbook: Find a problem โ Build a solution โ Push it out through marketing, sales, and ads. This is called a push strategy. You identify a pain point and push your product into peopleโs lives, hoping theyโll bite. It works when the problem is urgent, the need is clear, and the buyer is ready. Think food delivery, edtech, or B2B tools. Problem. Solution. Sell. Repeat. But then came CRED and flipped the script. ๐ They didnโt go looking for a mass-market problem. They didnโt scream for attention. Instead, they pulled the right people in. They built something beautiful. Something exclusive. Something that whispered, โOnly the top 1% get in.โ No one needed CRED. But everyone wanted to be on it. Thatโs the pull strategy. You donโt push your way into someoneโs life You create something magnetic, and let curiosity do the work. Push is about solving pain. Pull is about creating desire. Push says โHereโs what Iโve made for you.โ Pull says โHereโs what youโre missing out on.โ ๐ So the question is: Are you building a product to solve a problem or to spark an emotion people canโt ignore? Both are powerful. Just know which one youโre playing. ๐๐
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