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Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

🧲 Push vs Pull — Why CRED Didn’t Chase Customers 🌝 Most startups follow the default playbook: Find a problem → Build a solution → Push it out through marketing, sales, and ads. This is called a push strategy. You identify a pain point and push your product into people’s lives, hoping they’ll bite. It works when the problem is urgent, the need is clear, and the buyer is ready. Think food delivery, edtech, or B2B tools. Problem. Solution. Sell. Repeat. But then came CRED and flipped the script. 🌝 They didn’t go looking for a mass-market problem. They didn’t scream for attention. Instead, they pulled the right people in. They built something beautiful. Something exclusive. Something that whispered, “Only the top 1% get in.” No one needed CRED. But everyone wanted to be on it. That’s the pull strategy. You don’t push your way into someone’s life You create something magnetic, and let curiosity do the work. Push is about solving pain. Pull is about creating desire. Push says “Here’s what I’ve made for you.” Pull says “Here’s what you’re missing out on.” 🌝 So the question is: Are you building a product to solve a problem or to spark an emotion people can’t ignore? Both are powerful. Just know which one you’re playing. 🌝👑

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