Back
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 1m
๐งฒ Push vs Pull โ Why CRED Didnโt Chase Customers ๐ Most startups follow the default playbook: Find a problem โ Build a solution โ Push it out through marketing, sales, and ads. This is called a push strategy. You identify a pain point and push your product into peopleโs lives, hoping theyโll bite. It works when the problem is urgent, the need is clear, and the buyer is ready. Think food delivery, edtech, or B2B tools. Problem. Solution. Sell. Repeat. But then came CRED and flipped the script. ๐ They didnโt go looking for a mass-market problem. They didnโt scream for attention. Instead, they pulled the right people in. They built something beautiful. Something exclusive. Something that whispered, โOnly the top 1% get in.โ No one needed CRED. But everyone wanted to be on it. Thatโs the pull strategy. You donโt push your way into someoneโs life You create something magnetic, and let curiosity do the work. Push is about solving pain. Pull is about creating desire. Push says โHereโs what Iโve made for you.โ Pull says โHereโs what youโre missing out on.โ ๐ So the question is: Are you building a product to solve a problem or to spark an emotion people canโt ignore? Both are powerful. Just know which one youโre playing. ๐๐
More like this
Recommendations from Medial
Ayush
Let's build together...ย โขย 4m
CRED isnโt chasing mass usersโitโs building a premium financial ecosystem. They are rapidly diversifying. With CRED Cash, CRED Pay, CRED Garage, CRED Escapes, CRED Mint, and CRED Money, is CRED on its way... So CRED gonna be the number 1 Indian s
See More
M S Shaikh
Hey I am on Medialย โขย 11m
All behavior is driven by the desire to solve a problem. Sometimes the problem is that you notice something good and you want to obtain it. Sometimes the problem is that you are experiencing pain and you want to relieve it. Either way, the purpose
See More
Aishhh
Content creator | le...ย โขย 3m
Not every startup needs to change the world. Some just need to solve a real, annoying problem. Uber didnโt invent cars. Airbnb didnโt invent spare rooms. They just noticed something broken โ and made it better. Next time you say, โUgh, this is su
See More
Chamarti Sreekar
Passionate about Pos...ย โขย 5m
Netflix didnโt just beat Blockbusterโthey exploited its biggest weakness. In 2000, Blockbuster made $800M from late fees. Customers hated them. Netflix saw an opportunity. Instead of charging per rental, they launched a $19.99/month unlimited plan.
See More
mg
mysterious guyย โขย 2m
CRED Isnโt a Rewards App. Itโs a Trojan Horse for Indiaโs Affluent Most think CRED is just about paying credit card bills and earning points. But thatโs just the bait. What CRED is really building is the most powerful gatekeeper for Indiaโs top spe
See More
Dharmveer Singh
Founder & CEO @Vibre...ย โขย 3m
Not every startup starts with a pitch. Some start with pain. Weโre building something in silence. Not because we donโt have the visionโ But because itโs not time yet. This isnโt your typical โAI tool.โ Itโs not a productivity hack. Itโs not anothe
See More
Anonymous
Hey I am on Medialย โขย 1y
Letโs start a discussion on CRED. What do you think of this startup ? Loss making, super premium product, expensive ipl ads. Whatโs the market like for them ? Is it Just a big bubble startup or something valuable can come out of it. I see that they g
See More
Navadeep Saikia
Creating the best li...ย โขย 4m
If you could solve one big problem in your life with a startup, what would it be? ๐ Drop your biggest pain points in the replies! I'm on a mission to find real-world problems, validate them, and build something impactful. Letโs make something great
See More
Download the medial app to read full posts, comements and news.