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Thatmoonemojiguy

A guy with lot's of ...ย โ€ขย 2d

๐Ÿงฒ Push vs Pull โ€” Why CRED Didnโ€™t Chase Customers ๐ŸŒ Most startups follow the default playbook: Find a problem โ†’ Build a solution โ†’ Push it out through marketing, sales, and ads. This is called a push strategy. You identify a pain point and push your product into peopleโ€™s lives, hoping theyโ€™ll bite. It works when the problem is urgent, the need is clear, and the buyer is ready. Think food delivery, edtech, or B2B tools. Problem. Solution. Sell. Repeat. But then came CRED and flipped the script. ๐ŸŒ They didnโ€™t go looking for a mass-market problem. They didnโ€™t scream for attention. Instead, they pulled the right people in. They built something beautiful. Something exclusive. Something that whispered, โ€œOnly the top 1% get in.โ€ No one needed CRED. But everyone wanted to be on it. Thatโ€™s the pull strategy. You donโ€™t push your way into someoneโ€™s life You create something magnetic, and let curiosity do the work. Push is about solving pain. Pull is about creating desire. Push says โ€œHereโ€™s what Iโ€™ve made for you.โ€ Pull says โ€œHereโ€™s what youโ€™re missing out on.โ€ ๐ŸŒ So the question is: Are you building a product to solve a problem or to spark an emotion people canโ€™t ignore? Both are powerful. Just know which one youโ€™re playing. ๐ŸŒ๐Ÿ‘‘

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