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MARKETING - keep notes while you create a post. 1. Social Currency ā People share things that make them look good. A product might not be important itself, but if it adds status or makes someone feel special, theyāll talk about it. 2. Triggers ā What reminds people of your product? Attach your brand to common habits or moments so it stays top of mind. Timing matters. 3. Emotion ā Strong feelings drive sharing. If your message creates empathy, joy, or inspiration, people are more likely to spread it. 4. Public ā If others are using it, people are more likely to follow. Make your product visible and easy to show off or talk about. 5. Practical Value ā Give people something useful. Tips, tools, or insights that help them in everyday life will make your brand more valuable. 6. Stories ā People remember stories more than facts. Share simple, relatable stories where your product plays a meaningful role.
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š DAILY BOOK SUMMARIES š š 12 Lessons from š š„ Contagious , Buld word of mouth š„ ⨠By Jonah Berger ⨠1. Social Currency ⢠People share things that make them look good ⢠To drive word-of-mouth, brands must provide consumers with "social
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š£š²šæšš¼š»š®š¹ šÆšæš®š»š±š¶š»š“ : A brand that you own is a personal brand. In personal branding, you talk about yourself through different stories in which you literally came out of difficult situations, achieved something big or exceptional, or
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āStories That Convert: How to Turn Emotion Into Action with Narrative Marketingā High story conversion is the result of using storytelling to drive not just engagement, but action. Itās where a brand narrative is crafted so well that it moves the au
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The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Hereās why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For
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I used to think it was all about the product. Make something great, and people will come. But Iāve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we
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š„ The 5 things no brand coach will tell you about storytelling (but they make or break your business): 1ļøā£ Your story isnāt what you tell. Itās what people retell about you. 2ļøā£ The weakest touchpoint (bad email, rude reply) shouts louder than your
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You can never achieve the right 'Product-Market-Fit". š¬ Here's why: For entrepreneurs, it can often become an obsession with building the perfect product. But hold on a minute... "The truth is, people don't just buy products, they buy stories."
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