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📖 DAILY BOOK SUMMARIES 📖 🚀 12 Lessons from 👉 🔥 Contagious , Buld word of mouth 🔥 ✨ By Jonah Berger ✨ 1. Social Currency • People share things that make them look good • To drive word-of-mouth, brands must provide consumers with "social

What kind of hoardings or posters are more likely to attract more attention towards a brand displayed on it?

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 : A brand that you own is a personal brand. In personal branding, you talk about yourself through different stories in which you literally came out of difficult situations, achieved something big or exceptional, or

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

“Stories That Convert: How to Turn Emotion Into Action with Narrative Marketing” High story conversion is the result of using storytelling to drive not just engagement, but action. It’s where a brand narrative is crafted so well that it moves the au

The Art of Storytelling in Marketing Storytelling is an ancient art form that has found a modern home in marketing. Here’s why it's so effective: Emotional Connection: Stories evoke emotions, creating a bond between the brand and the consumer. For

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

WHAT IS A BRAND? A brand is something people feel about a product or a company. It is not the logo of your brand, it is not the color, it is not the identity, it is not the product. It’s the emotion that your business puts in your customer’s mind. So

Your brand isn’t what you say it is. It’s what people say about you when you’re not in the room. Logos, taglines, and aesthetics don’t build trust—consistency does. Every interaction, every product, every response shapes the story people tell about