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vishakha Jangir
•
Set2Score • 11m
𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 : A brand that you own is a personal brand. In personal branding, you talk about yourself through different stories in which you literally came out of difficult situations, achieved something big or exceptional, or went from being a zero to a hero. These stories motivate people to do the same, and that's why they are attracted to your story. To build a strong personal brand, this has to be done consistently, which will ultimately build trust among people. For example, if you hear any brand name like Nike, Apple, H&M, Zara, or many more, what comes to mind? It would be some specialty, like if I say H&M, which is a clothing brand delivering good quality clothes consistently. So to make yourself a brand, you have to show some specialty every time you share your story; otherwise, you risk losing your brand identity.
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