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Ishan

i think , therefore ... • 1y

Do you think anti brand can come as a great competition for brands such as zara and H&M?

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I assumed H&M’s lower price point would translate into healthier profits. H&M may lead in total sales, but it’s shelling out 4.5× what Zara pays in royalties — ₹865 Cr vs Zara’s ₹190 Cr, eating into margins⤵️ (source - Entrackr) From what I’ve seen

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Do you know that Zudio’s revenue is now more than H&M and Zara combined. Here’s the Genous Strategy behind Zudio: https://youtu.be/_9LGHP2F51I?si=AVhP9nefh19bs-ag

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