Over the past two years in the U.S., Iโve learned one key lesson: a personal brand isnโt just nice to haveโitโs essential. While companies come and go, your personal brand stays with you. And if you invest the time to build it, you gain an incredible advantage. Hereโs why: a well-crafted personal brand allows you to test new ideas, products, or services directly with your network before ever going to market. It helps you gauge interest, gather feedback, and refine your approach. By the time youโre ready to launch, youโve already created demand and built trust. If you havenโt started yet, pick a nicheโsomething youโre passionate aboutโand start sharing valuable content, engaging with your audience, and consistently delivering insights. The effort you put into developing your personal brand now will open doors for years to come.
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