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Yash Satyajit
Founder @Innovzeal • 13h
Why Zomato Is Doing This – The Real Story Zomato’s costs are piling up—simple as that. They’ve expanded fast, tried to stay ahead of Swiggy, and have now gone deep into the quick commerce game with Blinkit, which burns a ton of money. So now, they're under pressure—from investors, internal burn rates, and maybe even from the board—to tighten the screws and make the business actually profitable. They’ve probably realized that long-distance food orders just aren’t worth it anymore. It’s expensive to pay a delivery executive to ride across the city for a INR 200 biryani. When you add up the rider's fee, time, fuel, and potential cancellations—it’s a loss-making transaction. So this fee is Zomato’s way of saying: “If you want to order from far, it’s going to cost you.”
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