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Yash S

Founder @ Innovzeal ... • 2m

Why Zomato Is Doing This – The Real Story Zomato’s costs are piling up—simple as that. They’ve expanded fast, tried to stay ahead of Swiggy, and have now gone deep into the quick commerce game with Blinkit, which burns a ton of money. So now, they're under pressure—from investors, internal burn rates, and maybe even from the board—to tighten the screws and make the business actually profitable. They’ve probably realized that long-distance food orders just aren’t worth it anymore. It’s expensive to pay a delivery executive to ride across the city for a INR 200 biryani. When you add up the rider's fee, time, fuel, and potential cancellations—it’s a loss-making transaction. So this fee is Zomato’s way of saying: “If you want to order from far, it’s going to cost you.”

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Zomato adds another meaningless fee! You can see in the picture that the fee is charged for priority fee for priority delivery! Even to the premium customers. First platform fee and now this. The founders are trying really hard to make it more pr

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Zomato’s platform fee hike to ₹10 reflects rising operational costs and the need for sustainable revenue models in a competitive market. While ₹10 may seem small, it could affect frequent users. Zomato must justify this increase by improving delivery

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