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I bet my life savings Alex Hormozi will be the next marketing legend. Not because he spends $2.8M/year on content. Or that his company made $85,000,000 last year. But because he cracked the code on 10 marketing principles that print money

AR

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10. Provide value through the Value Equation: Dream Outcome + Perceived Likelihood of Achievement + Speed + Ease = Value Make it desirable, risk-free, fast, and easy. That's how Hormozi creates irresistible offers that print money.

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