᠅ Founder Tip: If users don’t pay, it’s not always about pricing Founders often think: “Maybe ₹99 is too much. Let me try ₹49.” But the problem usually isn’t price—it’s perceived value. Here’s how to figure it out: 1. People pay when the pain is real If your product saves ₹5,000/month, charging ₹499 is a no-brainer. But if the problem doesn’t hurt, even ₹10 feels too much. ✅ Fix: Pick a painful, urgent problem. Not just a casual one. 2. The benefit must be instant or obvious Users don’t read. They glance. If your landing page doesn’t clearly say “Get X result in Y time,” you’ve lost them. ✅ Fix: Make the outcome crystal clear. “Land your first freelance gig in 7 days.” That’s value. 3. You’re not talking to the right user Maybe your product is valuable—just not to the person seeing it. You built it for solopreneurs, but college students are the ones visiting. ✅ Fix: Recheck your audience-channel fit. 4. Price isn’t tested—it’s assumed You guessed ₹199 would work. But you never tested ₹399 or ₹999. ✅ Fix: Run pricing experiments. Ask your users: “What would make this a no-brainer?” 5. You positioned it like a tool, not a solution “Analytics dashboard” sounds boring. “See which Instagram post brought in the most sales” sells. ✅ Fix: Sell the outcome. Not the tech. It’s not about lowering the price. It’s about raising the clarity.
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