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mysterious guy • 1m

᠅ Founder Tip: If users don’t pay, it’s not always about pricing Founders often think: “Maybe ₹99 is too much. Let me try ₹49.” But the problem usually isn’t price—it’s perceived value. Here’s how to figure it out: 1. People pay when the pain is real If your product saves ₹5,000/month, charging ₹499 is a no-brainer. But if the problem doesn’t hurt, even ₹10 feels too much. ✅ Fix: Pick a painful, urgent problem. Not just a casual one. 2. The benefit must be instant or obvious Users don’t read. They glance. If your landing page doesn’t clearly say “Get X result in Y time,” you’ve lost them. ✅ Fix: Make the outcome crystal clear. “Land your first freelance gig in 7 days.” That’s value. 3. You’re not talking to the right user Maybe your product is valuable—just not to the person seeing it. You built it for solopreneurs, but college students are the ones visiting. ✅ Fix: Recheck your audience-channel fit. 4. Price isn’t tested—it’s assumed You guessed ₹199 would work. But you never tested ₹399 or ₹999. ✅ Fix: Run pricing experiments. Ask your users: “What would make this a no-brainer?” 5. You positioned it like a tool, not a solution “Analytics dashboard” sounds boring. “See which Instagram post brought in the most sales” sells. ✅ Fix: Sell the outcome. Not the tech. It’s not about lowering the price. It’s about raising the clarity.

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If you have to discount to close the deal, you’ve already lost. Price isn’t the problem. Perceived value is. People pay full price for things they truly want. Instead of lowering the price, raise the worth. Fix the offer, not the tag."

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