᠅ Founder Tip: Start with 10 users who love you—not 10,000 who kinda like you Going viral feels great. But if no one sticks around, it means nothing. The strongest startups grow from depth, not just reach. Here’s how to build that early love: 1. Find users who feel the pain deeply Not casual browsers. Not curious testers. You want people who are actively searching for a solution—even if it’s messy. ✅ Fix: Hang out where people complain about the problem. 2. Serve them like a premium concierge Early users = your R&D team. Support them like they paid ₹1L—even if they didn’t pay at all. ✅ Fix: Instant replies, open calls, hand-holding. Learn as much as you can. 3. Don’t scale what isn’t loved yet If your first 10 users aren’t obsessed, your next 100 won’t be either. ✅ Fix: Obsession is a product signal. Wait for it. 4. Keep asking: “Would you be upset if this stopped existing?” If the answer is no, you’re not there yet. If they say yes—now you have something. ✅ Fix: Use this as your true product-market fit test. 5. Make them feel part of the build Early users don’t just want a solution. They want to shape it. ✅ Fix: Share your roadmap. Credit them. Make them insiders. 10 passionate users > 10,000 passive ones. Because love scales. Indifference doesn’t.
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