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What is the revenue model of zomato??

Swapnil gupta

Founder startupsunio...ย โ€ขย 20d

9Revenue Model 1. Delivery Fees: It earns from delivery charges, including a base fee (โ‚น36 per order) and additional fees for small orders or long distances. 2. Ads: Restaurants pay to top search results, they pay for advertising on the platform to enhance visibility, contributing over 70% of Zomato's revenue 3. Subscriptions: Zomato Gold (โ‚น299/month for discounts). 4. Quick Commerce (Blinkit): This segment is growing rapidly, diversifying Zomatoโ€™s revenue streams beyond food delivery 5. Platform Fees: Zomato charges a fixed platform fee per order, contributing directly to its revenue. For instance, it collects โ‚น6 per order as a platform fee. 6. Restaurant Commissions: Zomato takes a commission of 18-25% from partner restaurants on the price of items sold through its platform, which is a significant revenue driver. Source :- https://www.startupsunion.com/blog/startup-stories-3/business-model-of-zomato-28

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A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just โ‚น1 from โ‚น5 to โ‚น6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market.

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Anonymous
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What's the revenue model for Zomato/swiggy apart from their platform fee they are charging?

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An food delivery app that charges only what a person pay if he personally visit the restaurant and runs on platform fee and delivery charge.

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