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Shivam Darekar

Hey I am on Medial • 1y

What is the revenue model of zomato??

3 replies2 likes
Replies (3)

Swapnil gupta

Founder startupsunio... • 18d

9Revenue Model 1. Delivery Fees: It earns from delivery charges, including a base fee (₹36 per order) and additional fees for small orders or long distances. 2. Ads: Restaurants pay to top search results, they pay for advertising on the platform to enhance visibility, contributing over 70% of Zomato's revenue 3. Subscriptions: Zomato Gold (₹299/month for discounts). 4. Quick Commerce (Blinkit): This segment is growing rapidly, diversifying Zomato’s revenue streams beyond food delivery 5. Platform Fees: Zomato charges a fixed platform fee per order, contributing directly to its revenue. For instance, it collects ₹6 per order as a platform fee. 6. Restaurant Commissions: Zomato takes a commission of 18-25% from partner restaurants on the price of items sold through its platform, which is a significant revenue driver. Source :- https://www.startupsunion.com/blog/startup-stories-3/business-model-of-zomato-28

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