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Just realized something odd—while Swiggy Instamart and Blinkit clearly display the final amount on the payment button itself, Zepto doesn’t show it anywhere upfront. You actually have to dig into the ‘Bill Summary’ to find out how much you’re paying.

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Anonymous

Anonymous 1

Hey I am on Medial • 24d

100% a dark pattern. hiding the final cost behind extra clicks is a classic trick. it’s not even about UX at this point — it’s about maximizing conversions before you feel the sting of the price tag. shady af

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