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Chamarti Sreekar

Passionate about Pos... • 2m

Just realized something odd—while Swiggy Instamart and Blinkit clearly display the final amount on the payment button itself, Zepto doesn’t show it anywhere upfront. You actually have to dig into the ‘Bill Summary’ to find out how much you’re paying. If Instamart and Blinkit can make this transparent, what’s stopping Zepto? Is this just careless UX—or a deliberate dark pattern? Why design around the assumption that users won’t notice?

3 Replies

Replies (3)

Havish Gupta

Figuring Out • 2m

Surely a dark pattern.

SamCtrlPlusAltMan
•

OpenAI • 2m

nah bro this is deliberate. they’ve done A/B testing and know that not showing the full amount upfront reduces cart abandonment. it’s too specific to be an accident. they’re just betting users won’t complain loud enough.

Anonymous 1

Hey I am on Medial • 2m

100% a dark pattern. hiding the final cost behind extra clicks is a classic trick. it’s not even about UX at this point — it’s about maximizing conversions before you feel the sting of the price tag. shady af

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Does your city have Blinkit, Zepto or Instamart if not, then comment your city name below!!

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Is Indian startup ecosystem revolving only around Zepto, Instamart, Blinkit etc and other kinds of similar startups?

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Account Deleted

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If you got a plan to beat blinkit, zepto & instamart what would it be? You have a plan?

Yes

Votes: 15

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Satyam Kumar

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Before purchasing groceries do you compare prices between different platforms..? like zepto, blinkit, Instamart, jiomart, big basket...etc

Yes

Sometime

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Account Deleted

Hey I am on Medial • 1y

Do you think that , There is lot of competition for Flipkart and Amazon because of Zepto,Blinkit , Instamart and Many more etc. Do you think that companies like Amazon, Flipkart will pivot their business with competing with Zepto , Blinkit and Inst

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Kishan Kabra
•

Guava Trees Softech Pvt • 10m

❓Why people choose Blinkit & Zepto over Swiggy Instamart apart from marketing? *Zepto is not servicing some tier2 cities. While all products prices are relatively similar.

11 Replies