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Chamarti Sreekar
Passionate about Pos... • 14h
The most irrational belief Indian founders have, but still end up winning big: "We’ll figure out monetization later” Sounds crazy. But it’s worked more than once Here’s how 👇 • Founders chase users like their life depends on it • They burn cash without a clear way to make it back • Everyone says it’s unsustainable • And yet… some of the biggest Indian startups did exactly this • Paytm started with free mobile recharges • No revenue, no clear plan—just explosive user growth • That user base became the foundation for wallets, UPI, tickets, loans • Distribution first, monetization later • ShareChat focused on regional users no one else cared about • Content in Indian languages, memes, status videos • No monetization for years • But now they own an audience no one else can easily reach • KukuFM paid to get users from Tier 2 and Tier 3 cities • Most weren’t paying anything • But the bet? Own audio in Bharat before anyone else • Build habits now, monetize once people are hooked Why does this sometimes work in India? • The market is huge, so even small % conversions add up • Cost of building is still relatively low • People don’t pay in the beginning—but habits stick • Once you’re inside the user’s daily routine, you’ve got leverage • Not every startup can survive this phase • But the ones that do, win big when the money finally clicks • It’s high risk, high patience—but high reward In India, “We’ll figure out monetization later” isn’t always foolish Sometimes, it’s just bold timing that pays off, 'sometimes' not everytime..
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