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Chamarti Sreekar

Fcuk imposter syndro...ย โ€ขย 1m

The most irrational belief Indian founders have, but still end up winning big: "Weโ€™ll figure out monetization laterโ€ Sounds crazy. But itโ€™s worked more than once Hereโ€™s how ๐Ÿ‘‡ โ€ข Founders chase users like their life depends on it โ€ข They burn cash without a clear way to make it back โ€ข Everyone says itโ€™s unsustainable โ€ข And yetโ€ฆ some of the biggest Indian startups did exactly this โ€ข Paytm started with free mobile recharges โ€ข No revenue, no clear planโ€”just explosive user growth โ€ข That user base became the foundation for wallets, UPI, tickets, loans โ€ข Distribution first, monetization later โ€ข ShareChat focused on regional users no one else cared about โ€ข Content in Indian languages, memes, status videos โ€ข No monetization for years โ€ข But now they own an audience no one else can easily reach โ€ข KukuFM paid to get users from Tier 2 and Tier 3 cities โ€ข Most werenโ€™t paying anything โ€ข But the bet? Own audio in Bharat before anyone else โ€ข Build habits now, monetize once people are hooked Why does this sometimes work in India? โ€ข The market is huge, so even small % conversions add up โ€ข Cost of building is still relatively low โ€ข People donโ€™t pay in the beginningโ€”but habits stick โ€ข Once youโ€™re inside the userโ€™s daily routine, youโ€™ve got leverage โ€ข Not every startup can survive this phase โ€ข But the ones that do, win big when the money finally clicks โ€ข Itโ€™s high risk, high patienceโ€”but high reward In India, โ€œWeโ€™ll figure out monetization laterโ€ isnโ€™t always foolish Sometimes, itโ€™s just bold timing that pays off, 'sometimes' not everytime..

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