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Tony

Decoding Business. N... • 4m

Zepto came out with their so-called innovation again — and this time, it’s silently charging users extra for choosing Cash on Delivery. Same product. Same delivery. But if you select COD, the total quietly goes up. But here’s the catch — if you pay online, there’s no extra charge. So basically, they’re punishing you for wanting to pay after delivery. One user said it best: “It’s outright cheating.” And honestly, they’re right. This isn’t a glitch or mistake — it’s a dark pattern built into the system. Because what better way to increase margins than to silently tax user trust? Fast delivery is fine — but shady pricing isn’t.

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