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Digital Marketing vs. Traditional Marketing: Which Yields Better ROI? Traditional marketing includes TV, radio, print, and billboards, making it ideal for mass reach and building credibility. However, it’s expensive and offers limited ways to track results. For example, while a newspaper ad may reach many people, it’s hard to measure how many acted on it. Digital marketing, on the other hand, uses platforms like social media, search engines, and email. It is cost-effective, highly targeted, and measurable. Tools like Google Analytics help businesses track clicks, conversions, and ROI in real time, allowing quick adjustments to campaigns. ROI Comparison: Digital marketing is more affordable, enables niche targeting, and provides precise data on performance. Traditional marketing is better for mass awareness but lacks the detailed tracking and flexibility of digital platforms. From Only buziness Follow for more
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