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Market Share by Volume (2024-2025) Vivo: 16.5%-19% - Leading in volume due to offline network strength and sub-brand iQOO. Xiaomi: 13.5%-17% - Known for budget-friendly options. Samsung: 12.9%-16% - Strong in premium segments but weaker in lower pric

Indian Smartphone Market: Shifts & Forecast * Current Leader: Vivo leads (Q4 2024/Q1 2025). * Past: Xiaomi held 28% five years ago, now around 12-13%. * Growth: Apple (part of "others") significantly gained, breaking into top 5 by volume in Q4

Reliance’s Campa Cola has achieved a major milestone, with sales of its Rs 10 PET bottle crossing Rs 1,000 crore in just 18 months. This rapid growth highlights the brand’s successful re-entry into the Indian soft drink market, driven by aggressive p

"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves: ✅ Dis

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

Going offline can kill momentum—if you get it wrong. Your brand’s killing it online. Ads work. D2C sales look great. But offline? It's a different game: No shelf space. Distributors don’t care. Retailers delay payments. Sampling bleeds cash. Sales

Tata Motors Targets EV Comeback After 10% FY25 Sales Dip Tata Motors, India’s leading electric vehicle maker, reported a ~10% dip in EV sales in FY25, delivering around 73,500 units, down from 81,600 in FY24. - To bounce back, Tata plans a strong

Everyone’s chasing clicks. We’re chasing cash flow. While the world obsesses over 10-minute deliveries, real FMCG India thrives on shelf presence, kirana loyalty, margin retention & cash flow. 🔎 88% of FMCG sales still happen offline. 📈 Brands li

Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investmen

How Nokia Went from Icon to Cautionary Tale Once the king of mobile phones, Nokia ruled the world with its indestructible devices and catchy ringtones. But when the smartphone wave hit, Nokia blinked. While Apple redefined phones and Android took ov