Back

Vansh Khandelwal

Full Stack Web Devel... • 7h

Frooti, Parle Agro’s iconic mango drink, built success via a user-first strategy: launching in tetra packs and a triangular, child-friendly design for portability and shelf appeal. Affordable, long-term pricing boosted accessibility and loyalty in price-sensitive Indian markets. Functional packaging reduces waste; vibrant, aspirational advertising ties the brand to joyful summer moments. Broad distribution—from local kirana shops to supermarkets—and multichannel promotion (TV, social, print) maintain visibility. Outcome: a resilient FMCG brand delivering consistent mango refreshment.

https://medium.com/@vansh.khandelwal06/frooti-the-iconic-mango-drink-transforming-indias-beverage-market-0d31ba42971b

Recommendations from Medial

Siddharth K Nair

Thatmoonemojiguy 🌝 • 7m

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink man

Aditya Arora
•

Faad Network • 1y

Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 9

10 Replies

vishakha Jangir
•

Set2Score • 10m

𝗛𝗼𝘄 𝗣𝗮𝗿𝗹𝗲-𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝗰𝗮𝗺𝗲 𝘀𝗼 𝗯𝗶𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝘀𝗰𝘂𝗶𝘁𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 ? Parle-G is a company which earned crores without increasing the price :) Mohanlal Dayal Chauhan established Parle Products in 1929 in Vile Parl

6 Replies

Bartik Saha

On my way to revolut... • 8m

The Great Indian Beverage Shift Why Lassi Might Beat Cola in the Next Decade Forget Coke vs. Pepsi. The real beverage war in India right now? Lassi vs. Literally Everything. Here’s what’s happening: The Indian dairy beverage market isn’t just growi