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Announcing Anthill for India 2030! Applications are now open for Anthill for India 2030! Anthill Ventures is launching the 2025 Venture Scaling Programs, designed to build the next generation of startups shaping India's future. They are looking fo

Every founder dreams of scaling fast. But here’s the truth → scaling without systems is chaos. That’s why I’m obsessed with AI automation. Imagine: ✅ Your clients get replies instantly ✅ Reports auto-generate every day ✅ Sales follow-ups run while

You're spending ₹2,000 to acquire a customer who spends only ₹1,500 — that’s a ₹500 loss. At scale, it’s lakhs burned. And with only 25–30% making a second purchase, most brands lose money on 3 out of 4 customers. CAC has exploded in 2024: rising CP

With just 15 global companies producing foundational models, it's clear how complex and capital-intensive this field is. The AI boom favors industry giants with resources and tech advantages, while startups refining these models to make money contend

The Hidden Costs of Scaling: What Startups Often Overlook Hey everyone, Let’s chat about scaling. We often get excited about expanding our startups—new customers, new products, and more revenue. But, scaling isn’t just about the big wins; there are

It was great speaking at the Brand Capital, India (part of Benett Coleman & Co Limited (Times Goup)) town hall yesterday morning. 🙌 I spoke about the growing Direct to Consumer (D2C) ecosystem in India, and teams from all over India joined. My top

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess

The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp

Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to