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With just 15 global companies producing foundational models, it's clear how complex and capital-intensive this field is. The AI boom favors industry giants with resources and tech advantages, while startups refining these models to make money contend

Going offline can kill momentum—if you get it wrong. Your brand’s killing it online. Ads work. D2C sales look great. But offline? It's a different game: No shelf space. Distributors don’t care. Retailers delay payments. Sampling bleeds cash. Sales

It was great speaking at the Brand Capital, India (part of Benett Coleman & Co Limited (Times Goup)) town hall yesterday morning. 🙌 I spoke about the growing Direct to Consumer (D2C) ecosystem in India, and teams from all over India joined. My top

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess

Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to

CAC vs LTV – The Unit Economics Every Founder Must Know You’re getting users. You’re spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, you’re not building a business — you’re burning cash.

Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investmen

“Advertisement businesses will only work when the consumer doesn’t know it is an advertisement” - Tech companies have cracked this well. Thought: The reason people didn’t like Facebook is not because of privacy, it’s because consumers had too many t

Hi Medial family 👋 Here is some key lesson for D2C Brands ! Esse tho dekh le kaam se kaam , usse tho dekh nahi paya tuu 👀🤧 1) FIND YOUR NICHE : Don't be afraid to carve out a specific niche within your market. A well-defined target audience all