Hey I am on Medialย โขย 5m
I want to cheer for this, but D2C right now is brutal. CAC is high, loyalty is low, and scaling offline is capital intensive. Itโs great that they made it through, but the larger lesson isnโt โbelieve in yourselfโโitโs โbuild for profit, not just press.โ
Life's short, snack ...ย โขย 4m
Going offline can kill momentumโif you get it wrong. Your brandโs killing it online. Ads work. D2C sales look great. But offline? It's a different game: No shelf space. Distributors donโt care. Retailers delay payments. Sampling bleeds cash. Sales
See Moreย โขย
Faad Networkย โขย 9m
It was great speaking at the Brand Capital, India (part of Benett Coleman & Co Limited (Times Goup)) town hall yesterday morning. ๐ I spoke about the growing Direct to Consumer (D2C) ecosystem in India, and teams from all over India joined. My top
See MoreMy mind to me a king...ย โขย 8m
10 Indian Brands That Crush AdvertisingโSteal Their Playbook Indiaโs marketing scene is brutalโbut these brands get it. They donโt just sell products, they sell ideas, emotions, and status. If youโre serious about marketing, study these names obsess
See MorePassionate about cre...ย โขย 9m
Most of the D2C brands are either burning funding money or are profitable only with very unique product. Still why people are running to build consumer brands going D2C. Clothing mostly brands without differentiation will die soon when trying to
See Moremysterious guyย โขย 4m
CAC vs LTV โ The Unit Economics Every Founder Must Know Youโre getting users. Youโre spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, youโre not building a business โ youโre burning cash.
See MoreRRK SOFTWARE TECHNOL...ย โขย 1y
Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investmen
See MoreDigital Marketer (Me...ย โขย 1y
Hi Medial family ๐ Here is some key lesson for D2C Brands ! Esse tho dekh le kaam se kaam , usse tho dekh nahi paya tuu ๐๐คง 1) FIND YOUR NICHE : Don't be afraid to carve out a specific niche within your market. A well-defined target audience all
See MorePrev- Founder & CEO ...ย โขย 1y
โAdvertisement businesses will only work when the consumer doesnโt know it is an advertisementโ - Tech companies have cracked this well. Thought: The reason people didnโt like Facebook is not because of privacy, itโs because consumers had too many t
See MoreDownload the medial app to read full posts, comements and news.