33 VCs said no. Twitter called them a copy-paste brand. But Mokobara stayed focusedโon product, on brand, and on belief. I recently watched โThe BarberShop with Shantanuโ, the founders and Sauce.vcโs Manu Chandra shared the story behind the noise. They didnโt start Mokobara to ride a D2C trend. They built what they couldnโt findโa luggage brand theyโd be proud to carry. Despite 33 rejections in Series B, they didnโt chase validation. They doubled down on design IPs, offline experience, and premium storytelling. While the internet trolled, their customers kept buying. And thenโฆ Diljit Dosanjh signed onโnot as a celebrity, but as a believer. Manu said it best: โWe didnโt invest in luggage. We invested in obsession.โ This isnโt just a brand story. Itโs a reminder: if you truly love what youโre building, the right people will find youโeven after 33 noโs. Believe > Trend. Always.
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