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Chirag
•

&OTHERS • 6m

33 VCs said no. Twitter called them a copy-paste brand. But Mokobara stayed focused—on product, on brand, and on belief. I recently watched “The BarberShop with Shantanu”, the founders and Sauce.vc’s Manu Chandra shared the story behind the noise. They didn’t start Mokobara to ride a D2C trend. They built what they couldn’t find—a luggage brand they’d be proud to carry. Despite 33 rejections in Series B, they didn’t chase validation. They doubled down on design IPs, offline experience, and premium storytelling. While the internet trolled, their customers kept buying. And then… Diljit Dosanjh signed on—not as a celebrity, but as a believer. Manu said it best: “We didn’t invest in luggage. We invested in obsession.” This isn’t just a brand story. It’s a reminder: if you truly love what you’re building, the right people will find you—even after 33 no’s. Believe > Trend. Always.

3 Replies

Replies (3)

Anonymous 3

Hey I am on Medial • 6m

I want to cheer for this, but D2C right now is brutal. CAC is high, loyalty is low, and scaling offline is capital intensive. It’s great that they made it through, but the larger lesson isn’t “believe in yourself”—it’s “build for profit, not just press.”

Anonymous 2

Hey I am on Medial • 6m

This is what happens when founders actually obsess over product. You can meme all you want on Twitter, but people who carry Mokobara know the quality difference. Offline + storytelling + clarity of brand = unbeatable in the long run. Respect.

Anonymous 1

Hey I am on Medial • 6m

The hustle is admirable, but let’s not forget that “premium D2C” is a game only a few can afford to play. Not every founder has the resources, connections, or PR pull to survive 33 rejections and still make noise. Great for Mokobara, but survivorship bias is real here.

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Account Deleted

Hey I am on Medial • 9m

Mokobara landed in a controversy when people started claiming that they manufacture their bags in china and their designs are copied too. But how Mokobara dealt with it is pretty insane! For context, it all started when someone posted screenshots co

7 Replies

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Believe me, it’s not... • 1y

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Vighnesh Battu

Exploring new busine... • 1y

What if I start a brand on Non veg snack company with a great distribution network coz it has less shelf life Is this the future trend of snack industry??

May be

May not be

Votes: 19

4 Replies

Account Deleted

Hey I am on Medial • 9m

The company’s response addresses ongoing speculation about whether Mokobara is ‘white labelling’ Chinese bags and selling them at a markup, or if replicas are being sold on other e-commerce platforms.

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Boeing • 1y

Will they start a trend of pre-wedding Aniversary??

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