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Chirag
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&OTHERS • 3m
33 VCs said no. Twitter called them a copy-paste brand. But Mokobara stayed focused—on product, on brand, and on belief. I recently watched “The BarberShop with Shantanu”, the founders and Sauce.vc’s Manu Chandra shared the story behind the noise. They didn’t start Mokobara to ride a D2C trend. They built what they couldn’t find—a luggage brand they’d be proud to carry. Despite 33 rejections in Series B, they didn’t chase validation. They doubled down on design IPs, offline experience, and premium storytelling. While the internet trolled, their customers kept buying. And then… Diljit Dosanjh signed on—not as a celebrity, but as a believer. Manu said it best: “We didn’t invest in luggage. We invested in obsession.” This isn’t just a brand story. It’s a reminder: if you truly love what you’re building, the right people will find you—even after 33 no’s. Believe > Trend. Always.
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