Sarath Patro

Skills

Experiences

1. 

   RevSoc Digital

   Aug 2022 - Current

   Chief Executive Officer
2. 

   GenY Medium

   Jun 2021 - Jul 2022

   Group Head

   • Developed dashboard that provides insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance. • Specialized in designing and deploying WhatsApp campaigns, Email marketing campaigns and SMS Marketing Campaigns by using Journey Builder, Automation, Email studio and Mobile Studio in salesforce marketing cloud. • Expertise in creating Facebook, Instagram and Google audience under Advertising Audience. • Specialized in A/B testing using both subject line and templates. Also, creating detail reports for A/B testing for business understandings and analytics. • Launched email marketing campaign that contributed 10% of sales using “refer a friend” offer. • Implemented audience segmentation strategies which helped to improve engagement rate by 10.1%. • Implemented A/B testing with different landing pages and it helped to reduce the CPL by 25%. • Utilizing Marketing Cloud’s tracking dashboard and inbuilt reports to track campaign effectiveness. • Trained Digital Marketing Analysts on key tasks effectively which helped maintain the TAT on deliverables.
3. 

   RegenOrthoSport

   Sep 2019 - Jun 2021

   Marketing Manager

   • Successful in strategizing and managing RegenOrthoSport and its subsidiaries. • Developed and implemented CRM(Salesforce Marketing Cloud and Zoho) solutions coordinating applications across the enterprise. • Provide first line response for CRM CRM(Salesforce Marketing Cloud and Zoho) related issues during implementation • Increased the company’s sales by 37% through implementing Facebook conversion and remarketing campaigns. • Improved email open rate by 15% using different subject lines. • Implemented A/B testing with different audiences and it helped to improve the quality of lead by 10%
4. 

   Vodafone Group

   Jul 2015 - Nov 2016

   Senior Executive

   • Increased 35% customer base within 6 months by employing strategic sales initiatives. • Trained and developed a team of five new field sales executives who achieved an average of 120% of their sales targets within their first three months • Identified 2 emerging markets as the potential for growth, resulting in the company’s expansion in the industry. • I won Bravo award for topping all the parameters in AP & Telangana Circle.