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Aditya Arora
•

Faad Network • 10m

It was great speaking at the Brand Capital, India (part of Benett Coleman & Co Limited (Times Goup)) town hall yesterday morning. 🙌 I spoke about the growing Direct to Consumer (D2C) ecosystem in India, and teams from all over India joined. My top 10 pointers are shared below: 👇 1. D2C was hardly a billion-dollar market four years back. It will become a 61.3 bn$ market by 2027. 📉 2. Last year, 520 D2C startups raised $5 billion, and the top 177 generated revenue of 34,359.9 CR. 💰 3. Top D2C companies by revenue 2023 - Lenskart (3788 CR), Boat (3376 CR), Caratlane (2168 CR) and Kushal's (1909 CR). 4. Top D2C profitable startups 2023 - Kushal's (157.28 CR), Caratlane (82.08 CR), Oziva (58.3 CR) and Rare Rabbit (32.23 CR). 5. Top D2C companies by funding 2023 - Lenskart (1120.57 CR), Licious (587.1 CR), The Good Glamm group (221 CR) 6. D2C brands with the best burn rate - Lahori Jeera (Rs 0.96), Zappfresh (Rs 0.96), Caratlane (Rs 0.95), Namhya (Rs 0.92) 7. 126 D2C startups are already in the growth phase in India. 🙌 8. Gone are the days when people would buy loyalty. Price is taking over loyalty in the long run. ✅ 9. Disruption is prevalent. Quick commerce on e-commerce, modern retail on general retail and D2C over distributors. 10. What I look for in D2C brands - Revenue = 2x (funding raised), COGS < 50%, NPS > 60%. 💼 ➡️ Tell me what you learned about building/investing in a D2C brand. PS - Thanks, Mohit Aggarwal, for giving me this opportunity. 🙏

5 Replies

Replies (5)

SHAI

Common man • 10m

Hi we have nearly completed 80% of the new quick commerce website called Neebys we are trying to build a site through which people can find any product they want from local stores and get delivered in 30 to 1 hour max. we are testing the website now we might need funding how can we approach

Anonymous 4

Hey I am on Medial • 10m

I get that disruption is key, but are we really saying traditional retail is dead?

Anonymous 3

Hey I am on Medial • 10m

Sure, the D2C market is booming, but how many of these brands can actually sustain growth without constant injections of VC money???

Anonymous 2

Hey I am on Medial • 10m

Quick commerce craze has taken over the D2C craze to some extent.

Anonymous 1

Hey I am on Medial • 10m

The focus on burn rate (Point 6) is such a refreshing change. It’s about time startups prioritized profitability over vanity metrics

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