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Aditya Arora

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Faad Network • 3h

India's Got Latent was a disaster, but it made 45.5 lakhs every episode. Samay Raina's hilarious talent show clocked over 200 million views and Rs 1.8 CR in revenue monthly - the highest ever from any Indian YouTube show. 🙌 Let us see how: 👇 i) Subscription Revenue Subscribers - 225,000 paid subscribers. Monthly Price - Rs 60 Monthly Subs Revenue - Rs 1.35 CR ii) Brand Sponsorship Monthly Average viewership - 40 lakhs Typically, brands pay creators 1x the average reach. Monthly Brand revenue - Rs 40 lakhs iii) YouTube Advertisement Revenue Monthly Average viewership - 40 lakhs YouTube India revenue per 10 lakh views - Rs 1 lakh Monthly Youtube Revenue - 40/10L - Rs 4 Lakh iv) Live Ticket Sales - Rs 0 As per the show's format, IGL gave the entire ticket sales revenue to the winner. v) Total revenue - i) + ii) + iii) - 1.35 CR + 0.4 CR + 0.004 CR = Rs 1.8 CR vi) Episodes released monthly - 4 Per episode Revenue - 1.8 CR/4 = Rs 45.5 Lakhs ➡️ While I disagree with the show's content, it was a revenue and IP creation masterclass.

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