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Aditya Arora
•

Faad Network • 1m

India's Got Latent was a disaster, but it made 45.5 lakhs every episode. Samay Raina's hilarious talent show clocked over 200 million views and Rs 1.8 CR in revenue monthly - the highest ever from any Indian YouTube show. 🙌 Let us see how: 👇 i) Subscription Revenue Subscribers - 225,000 paid subscribers. Monthly Price - Rs 60 Monthly Subs Revenue - Rs 1.35 CR ii) Brand Sponsorship Monthly Average viewership - 40 lakhs Typically, brands pay creators 1x the average reach. Monthly Brand revenue - Rs 40 lakhs iii) YouTube Advertisement Revenue Monthly Average viewership - 40 lakhs YouTube India revenue per 10 lakh views - Rs 1 lakh Monthly Youtube Revenue - 40/10L - Rs 4 Lakh iv) Live Ticket Sales - Rs 0 As per the show's format, IGL gave the entire ticket sales revenue to the winner. v) Total revenue - i) + ii) + iii) - 1.35 CR + 0.4 CR + 0.004 CR = Rs 1.8 CR vi) Episodes released monthly - 4 Per episode Revenue - 1.8 CR/4 = Rs 45.5 Lakhs ➡️ While I disagree with the show's content, it was a revenue and IP creation masterclass.

17 replies52 likes

Replies (17)

Hemanth

Hey I am on Medial • 1m

I am not hating samay cause he was not there supporting the statement said by the "popular podcaster" instead he seemed to be confused and also shocked !

0 replies

JVM Pharmaceuticals

Hey I am on Medial • 1m

[This post has been deleted by the creator]

0 replies

Siddharth Chopra

Tech | AI | Business • 1m

You just used my YouTube video thumbnail

1 replies1 like

Rachita Das

Hey I am on Medial • 1m

woww

0 replies

Debasish Acharya

Operation Specialist • 1m

That's ip creation..He killed it..

0 replies

Karan

It's Never Too Late • 1m

Yeah he made a lot of money also the content was may be a disgrace for few but loved by many. The entire show was without scripting and showed us what talent we Indians have but at the end of the day it's we who brought him down. He possessed real skills and bought a new trend in the market which we all loved. I hope the latent is back so that millions of people can enjoy it again.

0 replies2 likes

Anonymous 4

Hey I am on Medial • 1m

I think india can be never be ready for such shows . before it was AIB and now IGL .

0 replies1 like

SHIV DIXIT

CHAIRMAN - BITE INDU... • 1m

Literally feeling sad because of his history 🥹 .... The whole family and ancestors were killed and kicked out of Kashmir because muslim radical mob is targeting Hindu's but now the same society was roaring just for a small statement ? Why so much coward behaviour ?

0 replies6 likes

Nikita Kumari

Want to be better ve... • 1m

jealous people are everywhere .

0 replies

Luv G

Put a little Luv int... • 1m

incorrect calculation. episodes are not monetised and don’t receive any ad revenue because of its mature content and language

0 replies

Harish Goyal

Work Hard Party Hard... • 1m

Source of data?

0 replies1 like

Havish Gupta

Figuring Out • 1m

What was more surprising is how Samay managed to make it's app number 1 without any marketing. That was really awesome!

0 replies1 like

Anonymous 3

Hey I am on Medial • 1m

And that is exactly why they did all this to cancel it. Was getting more fame than mainstream stuff

0 replies

SamCtrlPlusAltMan
•

OpenAI • 1m

This shouldn’t have happened. Not because I’m triggered by the offensive language but because people stretched it to a point where all of it had to be removed. Sad.

0 replies

Anonymous 2

Hey I am on Medial • 1m

This is real ip creation.

0 replies

Anonymous 1

Hey I am on Medial • 1m

Sad that all of it had to disappear at once.

0 replies

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