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Aditya Arora
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Faad Network âąÂ 1m
How is Kumbh Mela making a revenue of 4 lakh CR? i) Kumbh Budget - 7500 CR (Rs 5400 - UP govt., Rs 2100 - Centre) ii) Total Expected Indian visitors - 40 CR iii) Estimated Indian National Spending - Rs 5000/- (Golgappe, Sweet Corn, Water etc.) iv) Total Indian National spent (excluding stay) - ii) x iii) - Rs 2 lakh CR đźđł v) Tents revenue - 1.5 lakh tents x Rs 1 lakh rentals = Rs 1500 CR vi) Branding revenue - Rs 250,000 CR (ParleG, Bisleri, Coca-Cola, and 1000+ brands already lined up; India Inc spent 3000 CR for 45 days branding, so assuming an average of 250 CR). vii) Total Indian National + Tents/Brand revenue = Rs 3.8 lakh lakh CR đźđł viii) Total Expected International Visitors - 15 lakh ix) Estimated International Citizen spending - Rs 10,000 x) Total International Visitor spent - Rs 1500 CR (assuming 2x of Indian) đ xi) Total Spending (Indian + International) - vii) + x) - Rs 4 lakh CR đźđłđ âĄïžOn a budget of 7500 CR, Kumbh Mela is giving a return on investment of 400,000 CR. đ° That is a straight 53.33x return, beating VC funds in India. đȘ
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